Amazon is offering advertisers on its Premier League games unique measurement reports tied to its e-commerce data, but initially asked for higher prices than some buyers expected.
howdy! howdy! | Audio Anywhere | | Click farms and buying traffic trickle into podcasts | | While it’s usually more mature channels like display and video that attract sophisticated fraud tactics, buying traffic and inflating numbers to hit targets for branded content campaigns has been a regular tactic. | | |
| Sponsored by Integral Ad Science (IAS) | | Research: Brand suitability versus brand safety | | According to new State of the Industry research, brand suitability (a term that accounts for factors like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. | | |
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