Americans are making less room for donations in their budget

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Have Americans fallen out of the habit of giving?

 
Each
year, the charity world waits eagerly for the announcement of how much individual Americans gave to charity. While the annual total dollar amount has climbed every year, the actual number of Americans giving has decreased over time.
This
means that charities are relying more and more on big-gift donors, an issue that has become more prominent as the American middle-class continues to shrink. And while big gifts are often applauded, there is much to be said for the small donor who contributes on a regular basis.


Download our content collection, America's Changing Giving Habits, to read how nonprofits are adjusting to these new donor trends.




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