| | | | | AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound On for This Ad BBR Saatchi & Saatchi's hidden freebie By Tim Nudd Now and then we see fun little hacks of Facebook's silent autoplay videos, and here's the latest from American Express and BBR Saatchi & Saatchi in Israel. AmEx recently uploaded a video promoting a Guns 'N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a...
Read more » | | | | | | | | | | | | | | 8 Stats From Volvo Show Why Instagram Influencers Can Drive Great Branding Even when following the FTC's new rules By Christopher Heine During Volvo's June campaign with music and fashion influencer Aimee Song, each one of her Instagram followers was worth more than $1 in media exposure for Volvo, Adweek has learned. The social media star, who is also a New York Times Best Seller, evidently generated $5 million worth of media exposure for the carmaker by...
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