AmEx's new rewards strategy; How to pitch TV news during COVID-19; WFH hacks and tricks; Highlight your good deeds; and more

DAILY SCOOP

American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan

Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.

CRISIS COMMUNICATIONS

How to help TV news producers during COVID-19

TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.

COVID-19

How to offer ‘greater good’ in your COVID-19 communications

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.

THE WORKPLACE

How the Ragan community is adapting to working from home

Hear key takeaways from last week’s Twitter chat—and join us again every Tuesday.

CRISIS COMMUNICATIONS

Take our survey on COVID-19’s impact on communications

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.

PR DAILY AWARDS

Don’t miss next week’s Nonprofit Awards entry deadline

Share your powerful nonprofit communications campaigns, events, partnerships and content. The entry deadline is next Friday, April 24.

COVID-19

5 sensible ways to help clients during the coronavirus crisis

Now is a time for everyone to pitch in, and agencies that can go above and beyond for their clients will be positioned to reap the benefits later.

DAILY SCOOP

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.

LEADING NOW

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis.

CRISIS COMMUNICATIONS

Are tech journalists covering non-COVID-19 related stories?

The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.

THE CONSULTANT IS IN

Adjust your expectations of remote workers to become an accountable leader

How are you providing an example for employees during the current crisis? Here are two tips to improve your internal communications.

CRISIS COMMS ROUNDUP

Chief empathy officers; Managing media requests; Employee burnout; and more

Here’s a roundup of the week’s crisis communication news for communicators.

PR DAILY AWARDS

Did you champion an underfunded cause or organization?

PR Daily’s Nonprofit PR Awards recognizes the best nonprofit campaigns, partnerships and creative PR content. Complete your submission before the April 24 entry deadline.

THE WORKPLACE

Your work-from-home photos of the week

We asked and you answered. Here’s a look at the home offices of communicators far and wide.