Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious. Additional coverage: Other things to know about - Join us at the Digiday Programmatic Marketing Summit in Nashville, December 3-5, for three days of networking and insightful sessions exploring the most pressing topics in programmatic. Book your passes now — prices rise October 22.
- Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian.
- As companies get comfortable with one-to-one collaboration, multi-party opportunities are materializing to reimagine how organizations conduct measurement. Sponsored by LiveRamp.
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious. | | |
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howdy! | | | | | Advertising on platforms is becoming a bit of a magic show, courtesy of AI. | | |
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| | | | | Oracle’s exit from ad tech is an opportunity to gain a competitive edge by assessing new partners that will help marketers find and connect with audiences more efficiently. | | |
howdy! | | | | | Lego is recruiting to boost in-house media capabilities. | | |
| | | | | Join this webinar on October 22 at 1 p.m. ET to learn how AI work management and productivity tools connect departments, streamline workflows and increase sales. | | |
howdy! | | | | | This latest upfront cycle served as “a reset year” for streaming ad pricing, the agency investment chief said on the Digiday Podcast. | | |
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| | | | | According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. | | |
howdy! | | | | | Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. | | |
howdy! | | | | | A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race. | | |
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