Amid Oracle fallout, advertisers are weighing up challengers against established vendors Marketers have a hard choice to make between ad tech vendors. And they've got to make it quickly. Additional coverage: - When allegations of sexual misconduct by Guy “Dr Disrespect” Beahm went public in June, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers have a hard choice to make between ad tech vendors. And they’ve got to make it quickly. | | |
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howdy! | | | | | In spite of the NDAs, some Twitch staffers took immediate action to spread the word of Beahm’s misconduct following the 2020 ban. | | |
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| | | | | Direct mail still outperforms many digital alternatives, and its integration with digital tactics is reshaping marketing success. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. | | |
| | | | | As third-party cookies phase out, leveraging email addresses as identifiers and testing various post-cookie solutions is helping to future-proof marketing strategies. | | |
howdy! | | | | | Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. | | |
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| | | | | The extensive targeting capabilities of mobile in-game video ads help brands reach diverse demographics with high engagement and positive brand experiences. | | |
howdy! | | | | | This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. | | |
howdy! | | | | | Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. | | |
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