A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF.
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest -- bot traffic Thanksgiving weekend shopping saw record revenue despite the economic uncertainty, but the growth of e-commerce is also attracting unwanted bot traffic. Additional coverage: This week's Digiday+ Future of TV Briefing looks at the role TikTok's Branded Missions program plays in keeping creators on the platform as YouTube readies its short-form video revenue-sharing program. Coca-Cola is among the brands competing to win over consumers while Qatar hosts the World Cup. Coke exec Javier Meza explains what the company wants to achieve in the multicultural market through its World Cup marketing. Purpose-driven marketing may face growing challenges this year as consumers wrestle with inflation and the ad market gets more competitive. Could podcast advertising be the answer? Hoping to tap into honest, authentic conversations, Philadelphia Cream Cheese is investing in Reddit ads for the first time. After seeing continued growth in the number of paying members to its two subscription products, CNBC will begin testing a price increase for at least one of those subscriptions next year. Tractor Supply Company is using 100% of its marketing spend for this quarter on Paramount's TV channel. Its new TikTok-style ad, which debuted during the premiere of "Yellowstone," is part of a push to build brand awareness. Other things to know about Cyber week offer ending soon: Save 35% on annual Digiday+ membership. Offer ends Friday, December 2. Subscribe now. With unified auctions, video ad servers like Publica allow publishers and advertisers to circumvent inefficiencies and optimize campaigns. Produced in partnership with Marketecture. Commerce media allows brands to reach shoppers, whether they’re researching a product, comparing features or prices, or in a digital store. Sponsored by Criteo. | | |
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