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Hyper-personalization: Marketing to a segment of one
Innovations in marketing tech, like AI, machine learning, and shopping bots, enable you to microsegment all the way down to a customer’s purchase and interest patterns to develop messaging that triggers powerful interest, creates deep engagement, and drives sales.AI: The key to creating a next-gen banking experience
From financial wellness apps that help your customers save money, to chatbots that assist users with making payments, the better you understand your users, the more relevant your solutions will be. Learn how AI technology and tools can help detect patterns in financial and transactional data, predict future events and even enable you to suggest a course of action for your users, resulting in a deeper and more meaningful connection.Mobile ad dollars ripe for the capture
While some might argue that consumer use of smartphones has some troubling psychological implications, what it really represents is a huge opportunity for app publishers and developers. In-app advertising ad revenue is expected to generate $53.4 billion dollars by 2020.AI facts vs fiction: AI business decisions that really work
As AI technologies multiply, how do you sort fact from fiction? Should you stop daydreaming about replacing your entire staff with chatbots — or can you start augmenting agent abilities? Most importantly, while AI undoubtedly has shown real-live ROI in case study after case study, where is the particular value in chasing the AI buzz for your own company?Don't miss out on any of these excellent discussions-- register to attend live via your desktop browser or mobile device -- and you can pick the brains of our panels of experts in the privacy of your office.
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