Snapchat Brand Profiles. Following on last year’s launch of Public Profiles for creators and shows, Snapchat debuted Brand Profiles yesterday. In closed beta, Brand Profiles give brands a window front that showcases what they’re doing on the app, including AR Lenses, Stores, Highlights and Story posts. Tools are available for team collaboration and content management. Analytics show audience demographics and interests of people who view brand Stories. Early participants include Ben & Jerry’s, Candy Crush, Dior, Gucci, Headspace, Jordan Brand, Kylie Cosmetics, L’Oreal Paris, Louis Vuitton, Prada, Ralph Lauren, Target, Tim Hortons, Too Faced, Universal Pictures, and VSCO. Why we care. Brand pages will give brands better visibility on the app and should help increase engagement among Snapchat’s Gen Z and Millennial users. Snapchat says it will open Brand Profiles to more businesses later this year. We’re building toward a future where the Snapchat community can engage with businesses of all sizes across the variety of products on our service. Facebook catalogs update. Yesterday, we reported here that many advertisers were getting errors when uploading their product catalogs to Facebook earlier this week. The problem has been addressed, so you should no longer be experiencing upload delays. |