New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier.
'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but there's still work to be done New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier. Additional coverage: This week's Digiday+ Future of TV Briefing looks at how Roku's push into the smart TV manufacturing business reflects the changing state of the connected TV market. At the moment, the overwhelming majority of the inventory of leading in-game ad firms such as Bidstack, Frameplay and Anzu is located inside free-to-play or mobile games — not the premium titles that account for the bulk of gamers’ attention. Future plc has closed its D.C. and Atlanta offices, but says these real estate decisions will not impact the company's U.S. expansion plans. As digital advertising becomes more expensive and less effective, sexual wellness brand Adam and Eve places its bets on CTV. During CES 2023, some attendees noted that the innovations not on the showroom floor were in some cases more interesting than the physical products. Other things to know about Join us for the Digiday Publishing Summit, from March 27-29 in Vail, Colo., as media execs share how they’re attempting to grow their business in a lean time and build a more sustainable future. Advertisers are rewriting the endorsement playbook for sports, with more brands working with women’s sports and inking NIL deals. Sponsored by SponsorUnited. Industry benchmarks no longer reflect advertisers evolving environments, leading marketing teams to seek out new approaches for keeping a pulse on campaign performance. Sponsored by DISQO. | | |
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