Laden...
DAILY SCOOP
World Series bet is PR win and Twitter’s subscription ideas
Plus: Don’t hit golf balls into the Grand Canyon.
WRITING & EDITING
A simple story hack to make anything more interesting
It’s as simple as ABT.
PR
Findings from the 1st Ragan Research Awards: ESG narratives on social media
New insight into how employees view ESG.
STORYTELLING
Philosophy of empathy: Lessons from NBCUniversal’s Joe Benarroch at Ragan’s Future Comms Conference
Build your stories as rallying points, internally and externally.
MARKETING
The art of in-the-moment marketing and strategy with TEAM LEWIS
Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.
Bed, Bath & Beyond’s breach non-reaction, Spirit Halloween wins with meme and more
Plus: PR specialists are a hot commodity in elections offices.
SOCIAL MEDIA
6 social media updates you need to know about this week
Including updates about TikTok, YouTube, Twitter, Meta and Netflix.
MEDIA RELATIONS
How earned media drives consumer behavior: Relevance and headlines
Part 2 in a series from Onclusive based on an analysis of more than 100,000 articles.
Air Canada’s seat sizes, what $20 a month will buy you on Twitter and more
Also: Ye makes his first apology for antisemitic comments.
3 tips for planning your next epic PR event
Setting a world record takes careful planning.
Secrets to success on social media and beyond
Marketing is about human connection.
What I know for sure (about communications)
Communications Week Board Members share wisdom.
Musk officially owns Twitter, effectiveness of painting protests and more
Also: How keeping your workers engaged helps promote your company.
BRAND JOURNALISM
Ragan Awards: How TD Stories made leap from outdated newsroom to storytelling success
TD Bank’s traditional newsroom press room wasn’t meeting their audiences’ needs, but a move to TD Stories created an engaging hub.
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