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| Dear Customer, I hope that you and your loved ones are safe and well. As the lockdown continues, we have been working hard to ensure that as many people as possible can access affordable groceries from Aldi and we’ve recently launched two new initiatives. The first is our new food parcel delivery service. For £24.99 you can order a food parcel containing 22 store-cupboard staples including rice, pasta and tinned soup. Each parcel also includes antibacterial handwash and a four-pack of toilet roll. The parcels are ideal for people who are self-isolating or unable to visit one of our stores. To support our communities, we are also providing financial support to Age UK to fund their essential work for older people in the community, and are continuing to support our long term partner Neighbourly to redistribute food to those who need it most. Now, more than ever, charities need donations to enable them to help those in need, especially as the lockdown has forced the cancellation of many of their usual fundraising activities. Our second initiative has been to sign up to the Government’s voucher scheme, which is supporting children eligible for free school meals during the Covid-19 outbreak. Families that receive vouchers can redeem them in any of our stores. This is a vital initiative to ensure that the 1.3 million children who would normally have a free school meal do not go hungry as a result of staying home to protect the NHS and save lives. Which brings me to the important issue of making money go further. At Aldi, we know the financial pressures that many people are facing. So, I want to use this opportunity to give you my personal guarantee that Aldi will continue to offer the lowest prices of any supermarket in Britain. Every time you visit, you can be certain that the price you pay at the till will be the lowest in the market. In fact, a recent survey by independent consumer group Which? showed that Aldi is almost 20% cheaper on average than the Big Four supermarkets. We remain as committed as ever to providing you with a quick, safe and affordable shopping experience when you visit your local Aldi store. For the latest details and tips for visiting Aldi please visit www.aldi.co.uk/covid19. I will, of course, keep you updated about any new significant steps we’re taking. In the meantime, stay safe and well, and thank you for your ongoing support. Giles Hurley CEO - Aldi UK and IRE | |||||||||
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