Hi John, Retail media is the fastest-growing digital ad format in Latin America. With over two dozen retail media players—including Mercado Libre, Amazon, and Walmart—the region’s market is set to disrupt the Google-Meta duopoly. Download EMARKETER’s analyst report, “Latin America Retail Media Trends 2024: Unpacking the Region’s $2 Billion Opportunity,” to explore our inaugural retail media ad spending forecast. Receive your copy. This EMARKETER analyst report is presented by Mercado Ads.