Discover what’s fueling CTV viewership and ad spending
| Hi John,
Here are 5 things you’ll learn from our analyst report, “US CTV Time Spent vs. Ad Spending 2024: YouTube and Netflix Keep Leading the Pack.” Only a few streamers have enough viewers to nab more than 5% of connected TV (CTV) ad revenues. YouTube’s revenue sharing strategy with creators is paying off. To save money, subscribers are increasingly migrating to ad-supported plans. Viewers are also drawn to free ad-supported options like Pluto TV. Tubi’s time spent is ahead of several paid subscription services. [GET THE REPORT]
Sincerely,
EMARKETER
Compliments of MiQ |
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