Hi John,

A recent report by the American Association of Advertising Agencies (4A’s) suggested that adopting multiple ad measurement currencies is an idea simply not yet ready for prime time.

As connected TV (CTV) continues to gain viewers—and ad dollars—more buyers are considering alternatives to legacy currency provider Nielsen.

Download a free copy of our new analyst report, “Ad Measurement Trends H1 2024.” You’ll learn what Nielsen challengers are doing to move the dial, how cookie deprecation is impacting CTV measurement, and more.

This EMARKETER analyst report is presented by Cint.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in linear and CTV trends. Thank you!