Brand standing: opportunities and pitfalls for today’s marketers -
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Hi John,
Today’s consumers are attentive, vocal, energized, and want to do business with companies that align with their values. According to an October 2021 survey from McKinsey & Company, two-thirds of US consumers say their social values shape their shopping decisions.
Join me (register here!) as I answer these questions and more:
How are consumers’ values affecting their attitudes toward brands? What are the opportunities and pitfalls of brand standings? What are the most effective ways to engage with values-driven consumers? Please reserve your seat today for Thursday, May 5 at 2pm ET / 11am PT.
I don’t want you to miss out!
This Meet the Analyst Webinar is made possible by impact.com.
See you soon,
Dave Frankland
Principal Analyst | | | P.S. Please forward this invite to colleagues and peers who are interested in reaching values-driven consumers.
Interested in sponsoring a webinar? Email advertising@emarketer.com |
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