[Analyst Webinar] US Ad Spend and the Trends Driving It

What's behind the interest in retail media and ecommerce channel ads - Hi John,

Last year upended advertisers' plans, and made it more important than ever for them to focus on flexible and accountable ad channels. Digital media fit that bill, and even as traditional media spending in the US dropped by more than 18%, we estimate that digital ad investments kept increasing at double-digit rates.

Will this aggressive growth continue? Take a moment to learn about our latest forecast of US ad spending and the trends driving it. Join us for an upcoming Meet the Analyst Webinar, featuring Nicole Perrin, eMarketer principal analyst at Insider Intelligence.

Register here for "US Digital Ad Spend Outlook." Made possible by PwC, this live-video webinar will explore:

Which digital media channels held strongest during the pandemic, which will grow fastest this year, and why you might want to invest in them Why video continues to drive digital spending increases, and where advertisers should allocate those budgets What's behind the increasing interest in retail media and ecommerce channel advertising and what does it mean for your brand What you should know about traditional media as a channel, including linear TV as the economy recovers Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live-video presentation will take place on Thursday, April 15 at 2:00 PM ET.

This Meet the Analyst Webinar is made possible by PwC.

Sincerely,
eMarketer Editors P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com

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