Learn which device accounts for the most ad spending -
Hi John,
We predict that US advertisers will spend nearly $63 billion on programmatic digital video this year, up from $52 billion in 2021—and it’s gaining on linear TV ad spend.
The investment of video ad dollars is growing, and advertisers are turning to programmatic for efficiency and scale. A bright future lies ahead for programmatic video. Are you ready for it?
Join me (register here!) as I explore our latest programmatic video forecasts and answer the below questions to help you set your strategy:
How fast is programmatic connected TV ad spending growing?
What challenges could restrict programmatic video?
Which device accounts for the most programmatic ad spending?
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