Answering the call for greater privacy by tapping AI As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers.
ClickZ Daily: October 5, 2020 |
|
|
| Happy Monday! As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers, Randi Stipes, CMO of IBM Watson Advertising. Also Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassion through various channels, and offers insights on habits to avoid, particularly as 2020 continues to disrupt business operations daily. And finally, in our latest Tech Talk, InfoTrust’s Brad Prenger talks about how their proprietary tag auditing, governance, and monitoring platform (Tag Inspector) helps marketers address their compliance, data collection, and performance issues. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
AI & Automation Randi Stipes As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap left by cookies and the other third-party tracking tools used to identify and connect with customers. |
|
|
|
Digital Marketing Chad Crook Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassion through various channels, and offers insights on habits to avoid, particularly as 2020 continues to disrupt business operations daily. Read more |
|
| Data & Analytics Catherrine Garcia Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketers address their compliance, data collection, and performance issues. Read more |
|
| Data & Analytics Jacqueline Dooley ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read more |
|
| Digital Marketing Jacqueline Dooley Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital world. Read more |
|
|
|
| Blueshift’s SmartHub Customer Data Platform (CDP) helps brands deliver relevant, connected experiences across every customer interaction. Read more |
|
|
|
Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
|
| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
