Talks center on agencies committing to spend a percentage of clients’ aggregate upfront budgets with a TV network group instead of waiting for individual budgets to be ready.
| In this year’s negotiations, some TV network groups and agency holding companies have discussed signing so-called “share” deals. In these deals, an agency group would commit to spend a certain percentage of clients’ aggregate upfront budget with a network group. Share deals have become somewhat more common over the past five years as TV networks have merged or been acquired by bigger companies. However, they have not been widely embraced and it is unclear whether any share deals have been signed in this year’s upfront market. Read more below. The negotiation option has popped up in this year’s upfront as a means for TV network groups and agency holding companies to get around how much money individual advertisers will be willing to commit to this year’s marketplace. For Digiday+ members, the U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether. By retrofitting ads, ad agency Mustache has been able to take previously approved ads from clients and reconfigure them. Nick Quah joined the Digiday Podcast to talk all things podcasts including the New York Times' recent acquisition of the true crime podcast "Serial" and Spotify's recent massive $100 million deal with Joe Rogan. Other things to know about Today: Get instructional, actionable tips on adapting your programmatic strategy, including the importance of gathering and using first party data on today’s Digiday+ Talk with Jana Meron, svp of programmatic and data strategy at Insider Inc. Digiday+ members can register for this exclusive discussion here. In this webinar, hosted by Glossy and Klarna — and featuring insights and advice for beauty brands from special guest Jeffrey Burge, director of Global Marketing at Peter Thomas Roth — learn how quarantined consumers are newly spending on at-home skincare solutions. Join the conversation on August 18, 2020, at 1 p.m. EDT. Sponsored by Klarna. | | |
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howdy! | Sponsored by Stella Rising | | Female consumers drive new Amazon shopping trends in a time of quarantine | | In new research, leading Amazon expert Rina Yashayeva, vp of Marketplace Strategy at Stella Rising, explores Amazon shopping trends in a time of pandemic and quarantine. Download her presentation to unpack Amazon trends as well as an overall forecast of e-commerce trends among female shoppers, stretching into the year 2022. | | |
howdy! howdy! | | | ‘We need to be ready to help’: LION Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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