Appetizing new content ideas; Nike pushes back on maternity leave op-ed; Why you should pull back on social media; Tips for writing listicles; and more
As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels.
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. Here’s how to become reliably prolific.
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
The depiction of an under-25 user of a vaporizer product ‘was a clear breach’ of its own policy, the company says, emphasizing that no laws were broken. Still, the FDA is keeping watch.
