DAILY SCOOP

Apple addresses EU antitrust lawsuit, Amazon ends paid COVID-19 leave and tech companies get the blame on internet security issues

Also: Goodable asks Twitter users to pick celebrities for a dinner party and Paramount takes down fan-made Spongebob film.

MEASUREMENT

Avoid these mistakes for more accurate survey questions

Use these best practices for polling to better measure the effectiveness of your messaging.

PR VOICES

I-Sekai founder Cornelia Kunze: ‘Know who you are and bring your full self’

The comms leader and past president of Global Women in PR’s Deutschland chapter gives her view of the future of the industry.

RAGAN AWARDS

Ragan and Institute for Public Relations partner for new student research award

CRISIS COMMUNICATIONS

How to identify and respond to a media crisis

Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it.

DAILY SCOOP

Netflix lays off bulk of Tudum brand journalism team, Airbnb touts ‘work from anywhere’ and the management gap threatening ESG messaging

Also: Duolingo’s Twitter account is a case study in user-generated content.

THE FRIDAY REPORTER

Axios’ Alayna Treene offers glimpse of her role as a congressional reporter

As an early hire for Axios, Treene has a special understanding of how the outlet has been building steam and finding its audience.

INTERNAL COMMUNICATIONS

How to create a cohesive employee experience in times of change

Join a free webinar from Ragan and LumApps for case studies on how comms and IT can help lead during mergers, acquisitions and other shifts.

RESEARCH SNAPSHOT

Russian invasion of Ukraine offers clear imperative for speed in crisis comms

Two food brands have the same message about ongoing business operations in Russia during wartime. Here’s why one has been much better received.

SOCIAL MEDIA

How to get started in the metaverse on the cheap

Tips for when you’re curious, but don’t have a budget. Yet.

DAILY SCOOP

Boeing CEO blames bad Air Force One deal in earnings miss, Zuckerberg sticks with metaverse despite profits drop and US adults increasingly worry over finances

Also: A former journalist is collecting merch from the graveyards of failed companies and Jason Derulo stars in Amazon Prime’s incredibly successful first TikTok.

STORYTELLING

Here’s what communicators can learn from pickin’ the brains of bluegrass

With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.

FUTURE OF COMMS

VIDEO: College students share wishlists for comms careers

Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.

CONTENT MARKETING

What the death of notifications could mean for PR pros

Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?