DAILY SCOOP

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.

THE FRIDAY REPORTER

The Hill’s Brian Howard on media for a ‘changing America’

The podcast this week talks to Howard about the how political journalism is trying to meet a changing American audience, even as a pandemic swept the nation.

A DAY IN THE LIFE

SCS’ Heather Broscious on what’s working heading into 2022

This senior VP of brand solutions shares how she is navigating new work norms, client expectations and an uncertain year ahead.

DIVERSITY AND INCLUSION

2022 will be the ‘Year of Accountability’

Consider these recommendations for approaching fresh DE&I goals in the year ahead.

DAILY SCOOP

Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage

Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.

BRANDING

How web security firm Norton looks to empower web users

Cybersecurity messages are often cloaked in fears about getting hacked, having your identity stolen or losing money. Norton’s rebrand hopes to change all that.

THE WORKPLACE

What’s in store for remote work in 2022

A roundup of recent research distills 2021’s big workplace trends—and crystallizes the benefits of offering flexible arrangements to employees.

INFOGRAPHICS

Infographic: 8 Social media marketing trends to watch in 2022

As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.

STORYTELLING

How Peloton disarmed critics and hit a PR home run

The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.

HOW WE DID IT

How interviews should have a 'tweetable' soundbite

The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.

PR INDUSTRY

The value of PR has never been more clear

Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.

LEADERSHIP COMMUNICATIONS

How comms pros must embrace stakeholder capitalism

By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.

RESEARCH SNAPSHOT

Report: Happiness a key emotion for TikTok content

New research from Semrush highlights what makes content more likely to find viral success on the short video platform.

LEADERSHIP COMMUNICATIONS

4 pillars for new leaders to build trust

Joining senior leadership comes with all kinds of new challenges. Here’s how you can rise to the occasion.