How to build customer trust through data transparency
| Apple took a page out of Gmail’s playbook and added a new level of email sender verification. Like Google’s BIMI verified checkmark, Branded Mail gives people more trust that they’re not receiving a spoof email. The new feature lets users see the brand name and logo on emails from companies that have provided verifiable information. This is similar to what BIMI (which Apple Mail supports) does, so it’s not clear how the two standards will operate together. The big difference is that companies will eventually be able to have their logo appear when calling people with an iPhone or when those people make payments to the company. Constantine von Hoffman
Managing Editor | | |
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| Marketing operations (MOps) | | | Balancing onshore, nearshore and offshore solutions allow marketing teams to drive efficiency and brand consistency across global markets. | | |
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| Email marketing | | | Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Apple Mail's new Branded Mail feature. | | |
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| Marketing artificial intelligence (AI) | | | Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. | | |
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| Programmatic advertising | | | Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising. | | |
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| MarTech intelligence reports | | | Whether you’re a new user looking to implement a MAP or someone evaluating your current solution, now is the perfect time to assess how these tools can benefit your business. | | |
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| Marketing technology | | | Would the bold step of complete data transparency change the conversation around data privacy and consent? | | |
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| Ecommerce | | | Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. | | |
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| MarTech buyer's guide | | | Discover the latest trends shaping the $3.4 billion email marketing industry and explore cutting-edge AI and ML capabilities revolutionizing email personalization. | | |
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| B2B marketing | | | There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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What they're saying | | “These efforts are essentially comedy and farce because the legislators are completely out of their depth and don’t understand the technology they presume to regulate.” Greg Krehbiel in How to build customer trust through data transparency “The firehose method of flooding consumers with marketing content does not work. Very little sticks and little of it provides the value consumers seek. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.” Dave Minifie in 3 ways to connect with consumers during today’s complex journeys | | |
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