🎛️ Apple goes all-in on RCS: What this means for mobile marketers

This week, Apple announced that, coming this fall, iOS 18 will support rich communications service (RCS). That means mobile marketers can reach iPhone users with a host of new bells and whistles in messaging. Videos, buttons, carousels — they’ll all be interactive and provide deep user-level analytics. It’s a game-changer. Here’s a handy guide for what marketers will be able to do with these new capabilities.

And is the “autonomous enterprise” a far-flung plot point from the next Blade Runner movie? Not at all. It’s part of the roadmap for AI-powered platforms like Pega’s Blueprint. This week, editor at large Kim Davis is on the ground in steamy Las Vegas reporting from PegaWorld 2024. He’s got the latest on enhancements announced for Blueprint and what this means for organizations looking to integrate and update processes with AI.

Also, please consider taking our 2024 MarTech Replacement Survey. It gives us great insight into the major issues that affect marketers across the country and around the world.

Chris Wood
Editor

Mobile marketing

Why RCS mobile marketing is set to go big in the U.S.

With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook.

Marketing artificial intelligence (AI)

Pega’s Blueprint for digital transformation

Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.

Marketing analytics

The data analytics hierarchy: Where generative AI fits in

How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI.

Customer experience

The autonomous marketing revolution: Navigating the new frontier of brand engagement

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.

MarTech webinar

The path to personalization: A roadmap for marketers

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

Connected TV and OTT

Google launches Google TV advertising network

The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging.

Digital advertising

3 reasons why digital video and CTV are booming in 2024

Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing technology

Google unveils AI-powered advertising tools at Google Marketing Live

New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.

Online survey

Your voice matters: Take the 2024 MarTech Replacement Survey

2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving.

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