DAILY SCOOP
Apple pauses all product sales in Russia, consumers want corporations to foot the bill on climate change and Ukrainian PR pros fight misinformation
Also: NBA star LeBron James teams up with Fruity Pebbles and Nike for exclusive sneaker release.
CONTENT MARKETING
4 tips to help your content find bigger online audiences
SEO expert and coach with PR Daily’s Leadership Network shares how you can analyze your content strategy to make sure the right audiences can find you.
THE WORKPLACE
How purpose comms shape employee experience
Ivanti united multiple brands on a new intranet and developed a stronger company culture through its communication initiatives.
A DAY IN THE LIFE
BML Public Relations’ Joan Bosisio on developing an ‘anything is possible’ mindset
The agency vice president shares with us her book recommendations, top career advice and lessons learned from a veteran career in comms.
Abbott expands formula recall after infant death, Americans want companies to cut ties with Russia and Amazon opens automated Whole Foods in D.C.
Also: Advice for PR pros from a Chicago Tribune journalist.
PR INDUSTRY
4 tips for marking International Women’s Day
RAPP’s associate director of diversity strategy breaks down how to approach the important holiday on March 8.
THE CONSULTANT IS IN
How to respond to the backlash over diversity work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
RESEARCH SNAPSHOT
Report: Toxic culture the top reason employees are quitting their jobs
Amid record numbers of workers hitting the bricks, new research shows why they are choosing to look for something new.
BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
SPEECHWRITING
3 tips to crafting better speeches
A veteran government speechwriter shares a few inspiring tips to capture your exec’s voice—and to improve your own presentations.
MEASUREMENT
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
RESEARCH
What research reveals about optimal survey length, questions and strategy
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
Applebee’s pulls ads from CNN after controversial placement, when consumers say they want to shop in person and Patreon suspends Ukrainian NGO
Also: Honda announces new docuseries about HBCU bands and dance teams.
CAREER LADDER
From the pros: job-seeking advice everyone should know
Tips on finding your people, polishing your materials, and stepping up at the interview.
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