The spoken word versions of stories already available in Apple News+ would be produced by Apple, rather than the publishers of the original stories.
| Apple is stretching its audio operations beyond podcasts and music to include spoken word versions of stories on Apple News+. Over the past several months, several publishers said that Apple has been asking them participating in its year-old premium program for permission to produce audio versions of the stories on the platform. Read more below. Despite the fact that Apple is handling production costs, several publishers have expressed their skepticism towards the success of these audio articles. Digiday has analyzed the public statements and quarterly earnings reports and calls from a number of the world’s largest global media companies to assess how they’re faring through this crisis. For Digiday+ members, switching to audience-based buying would risk devaluing TV networks' programming and choking off the funnel for brand advertisers. Also for members, the latest Digiday+ Talk with The Washington Post's Jarrod Dicker discussed how the impending death of the cookie is an opportunity for the industry to reset. Playstation video games are becoming media channels for Adidas as it looks for new ways to market without live sports. Other things to know about This week’s The New Normal will feature a discussion with Boston Globe Media chief commercial officer Kayvan Salmanpour centered on navigating the new reality from a sales perspective. Register here to join the interactive discussion on Friday at 12 p.m. ET. At Digiday Media, our sponsors’ response to the Publisher Partner Coalition has been an extraordinary outpouring of tools and special offers. For publishers who have seen their business models upended by the coronavirus, the Coalition is helping to increase their revenue and cash position in trying times. Access all our sponsors’ offers at the Publisher Partner Coalition page. | | |
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howdy! howdy! howdy! howdy! howdy! | | | ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ | | The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. |
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