Apple Details Reopening Plans; Plus, Henkel Brands Support D2C Trend; And Data Dive Shows Critical eCommerce Shift
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TOP STORIES   May 18, 2020
DIRECT-TO-CONSUMER

Henkel Hair Brands Break Out Into D2C Land

Either by necessity or choice, the D2C space has seen some big players enter since the pandemic started. Pepsi and Porsche just made major moves last week. And Henkel’s Senior Marketing ManagerJodi Cioffi tells PYMNTS she’s betting home hair care is one of the behaviors that will stick as the pandemic crisis clears.
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DATA

Why Retailers Must Focus On Data-Driven Recovery

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ECOMMERCE

Data Drop: eCommerce Numbers Steal Relevance

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Sales Of Outdoor Furniture, Decor Rise As US Consumers Plan Staycations
Vogue, Amazon Launch New Offering To Help Designers
Manhattan Sees Record-Low Number Of New Leases Amid Pandemic
Zomato Lays Off 500+ Employees
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