NPR’s Tempest In An Artisanal Tea Kettle — What Retailers Can Learn From It
This week, NPR shocked and angered their otherwise laconic fanbase with the announcement that it is no longer promoting its digital offering on air. The smartest minds in media are pretty sure they’re shooting themselves in the foot. But we aren’t so sure. We think NPR's less-considered reasons for preserving their physical affiliate stations might just be interesting for retailers facing a similar dilemma when it comes to balancing the real and digital worlds.
As National Puppy Day just celebrated its tenth anniversary, it brought to light how retailers getting into step with changing consumer perspectives can not only be beneficial in terms of public relations, but it can also provide a stronger connection to long-term revenue. Read More...
Apple Pay Tracker
Apple Pay Meets Its Biggest Foe Yet: Consumer Apathy
What's the biggest factor keeping Apple Pay adoption numbers down? Is it problems with the tech and retailers with non-compliant POS systems? Or could there be a more fundamental issue with how consumers aren't yet ready to move on from cash and cards?Read More...
Trending
Target Gives Shoppers What They Want - Just Not Much
When Target sells out — if Target sells out — its customers have a right to be angry. But what if drumming up consumer ire for the clothes they couldn't buy is a cornerstone of its newest campaign?Read More...
