People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier.
| People aren’t sharing data with apps thanks to Apple, and that’s left ad tech vendors with less location data to sell. Now, they’re trying to plug the gap with data from IP addresses or a mobile carrier. Read more below. The pivot to privacy is roiling the location-based ad market, calling into question its future direction at a time when people are alert about the collection of their geographic information. The streaming wars have dried up the programming acquisition market for cable TV networks, compounding the challenges they are facing as pay-TV viewership erodes. Opinion: Why Assembly Bill 5 will hurt, not help, freelancers In the latest edition of our Confessions series, a former executive producer who has worked both for production companies and agencies says she feels she needs to leave advertising after speaking out about gender discrimination and harassment Other things to know about Get insights from Andrea Blieden, U.S. general manager at The Body Shop, during a live podcast to kick off Amazon Strategies, a two-day forum and workshop in New York City. At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. Sponsored by Hulu. | | |
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howdy! | Modern Newsroom | | Opinion: Why Assembly Bill 5 will hurt, not help, freelancers | | Kevin McCarthy, a Republican from California, is the House of Representatives minority leader. Vincent Fong represents represents California’s 34th district in the California Assembly. California exemplifies how the power of an idea and the will to achieve can change the world. From the 49ers to the Valley farmers to the engineers in the Mojave Desert […] | | |
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