| | | | | #1 Apple Wants To Sell Premium TV Bundle | | According to a report from Recode, Apple wants to sell HBO, Showtime and Starz in a single package, as conventional pay TV operators sometimes do. The company has reportedly approached the three networks about rolling them up into a single package. | | WHY THIS MATTERS: Apple, which has tried to put together a national OTT TV skinny bundle that includes the major broadcasters, already sells each of those channels individually. But the aim here is to challenge the status quo of selling them individually and assemble a unified premium subscription bundle for its mix of Apple TV, iPhone and iPad devices. Recode said its not clear yet what kind of discount Apple envisions for its proposed premium subscription bundle or how those revenues would be shared among the individual programmers. | 5 TAKES: MCN | Recode | Variety | Fortune | BGR
| | | | #2 Roku Offers Guarantees To TV Advertisers | | Roku has introduced audience guarantees for TV advertisers, based on Nielsen Digital Ad Ratings (DAR). The introduction comes about two years after Roku and Nielsen announced a partnership to measure demographics on the Roku platform. Last October, Roku struck a similar deal with comScore. | | WHY THIS MATTERS: Roku said the new option allows it to sell ads using the same kind of currency thats used for more traditional TV advertising. Instead of buying based on impressions, advertisers will be targeting their buys to target certain demographics. | 4 TAKES: MCN | Media Post | Adweek | Ad Age
| | | | #3 Nielsen: Live TV Viewing Continues to Decline | | According to Nielsens latest quarterly Total Audience Report, live TV viewing continued to fall in the fourth quarter. The report provides new data on the slow but steady continuation of trends affecting the TV business, including the fall in pay-TV homes, the increased use of smartphones to view video, and the increasing penetration of subscription video on demand. | | WHY THIS MATTERS: Live viewing totaled 4 hours and 23 minutes per day among adults 18 years old and up, down from 4:27 a year ago and 4:31 in the fourth quarter of 2014, Nielsen said. Watching time-shifted shows on digital video recorders rose one minute to 33 minutes per day. The biggest increase in media usage came in time spent on smartphones, which rose to 2:32 from 1:15 a year ago. | THE TAKE: B&C
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| | | | Its a pretty simple story: You go where the money is, and there is a lot of money in TV advertising. If youre Google or Facebook and you need to show growth, thats what you show to shareholders.
David Mendels, CEO of Brightcove |
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| | | | Cable TV is Powering a Big Increase in News Consumption
By Alexandra Bruell, WSJ
Each of the major cable news channels CNN, Fox News and MSNBC bragged about their audience gains during the 2016 presidential election cycle. Across the board, just how much more cable news did Americans watch? According to a new Nielsen report, adults over 18 watched 27.1 billion minutes of cable news in 2016, a 44% spike over the 18.8 billion minutes in 2015. That jump was largely responsible for an 18% overall increase in news consumption across all media, including broadcast news, radio and smartphone news. More
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| | | | Los Angeles Times
@latimes
Golden Age of TV is not so golden for writers. Why the Writers Guild of America is moving closer to a strike: http://lat.ms/2nWNzbM
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