AI Marketing Summit Santa Barbara, CA April 11 - 13 |
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Do you qualify for a
complimentary pass? We're excited to host our first-ever AI Marketing Summit where we'll learn about the future of artificial intelligence and machine learning. Taking place at the Bacara Resort & Spa in Santa Barbara, California from April 11 - 13, attendees will get insight into how top brand marketers are creating practical, measurable consumer-facing applications with artificial intelligence. We're now offering a limited number of complimentary VIP passes to brand and retail executives. If you're a brand or retail marketing executive interested in learning how to best implement artificial intelligence and machine learning, apply here to see if you qualify. A member of our team will contact you if you’re eligible. Still not convinced? Here are five reasons to attend as a VIP: You'll take part in a valuable learning experience about the most important topics affecting digital media and marketing, putting you at an advantage to create change in your organization Attendees will be able to network in an intimate setting with like-minded peers You'll be able to take advantage of luxury accommodations at the Bacara Resort and Spa The VIP experience is provided to you at minimal cost to you and your company We'll provide ample opportunity to catch up on calls and emails– don't stress about being out of the office See if you qualify for one of these passes below. |
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| | Eric Smith chief data & analytics officer USAA |
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| | | Matt Griffin manager, corporate brand & reputation Chevron |
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| | Sarah Townes vp, marketing Mall of America |
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| | | Michael Lawder svp, customer care Samsung Electronics America |
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Don't miss these sessions How Does AI Apply to Marketing?
Ian Mundorff, global head of media, HP
Efficient email targeting isn’t the first thing that comes to mind when you hear the term artificial intelligence. But AI has the power to overhaul the way brands and retailers interact with customers through every point of communication, whether that’s in an email subscription, through a chatbot, or through voice command. To incorporate AI into a marketing strategy, it’s critical to first capture the technology’s full potential. Using AI to Motivate Fitness Club Members
Samir Desai, chief information officer, Equinox
How do you personalize an experience and engage with members inside and outside the walls of a fitness club? AI in the form of in-app chatbots create a trackable way to guide and motivate members, by collecting a data-driven, deep understanding of who members are and what they want. These digital coaches are ultimately improving retention and keeping clientele interested and engaged. Inside the Customer Care Revolution: How Partnerships and AI are Helping Samsung Revolutionize Care to American Consumers
Michael Lawder, svp, customer care, Samsung Electronics America
Times have changed. We're living in the Customer Era - a world where a customer's experience with a brand is just as important as the product they choose to purchase. In this session, Michael Lawder, SVP of Customer Care at Samsung Electronics America, discusses the strategy, goals and execution behind Samsung's care revolution and what the company is doing to deliver a care-first customer experience as innovative as its products. |
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