Publishers are seeing another big decline in reach on Facebook
The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, of the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base. |
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Facebook faces increased publisher resistance to Instant Articles
Facebook's Instant Article push is in danger of fizzling. Many publishers are deeply unhappy with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. |
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Publishers fear fallout of Google-backed ad blocker
Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear. Officially - and on the record - publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising. |
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Productivity in a pill: Harried agency staffers turn to 'smart drugs'
When it comes to early morning productivity, many agency staffers have nootropics to thank. "They are very much like espresso but with more nutrition." Nootropics are known as "smart drugs" designed to increase memory, creativity, productivity and learning ability—and they're becoming an agency mainstay. |
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#TheHustler: How Gary Vee became the ad industry's lightning rod
Vaynerchuk's social media hustle and wake-up-and-grind philosophy has won him legions of impressed clients and attracted eager young talent. He's used them to help propel VaynerMedia - known simply as Vayner - from a social media agency into an increasingly full-service agency with 700-plus employees. |
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Axios' Jim VandeHei: 'The jig's up' for publishers worshipping scale
Digital publishing the past several years has been something of a shell game. Figure out what Facebook wants, optimize to that, bank pageviews and keep your costs below what you pay to create the same content your competitors are making. That era is coming to a close, according to Jim VandeHei, founder of Axios, a four-month-old media company focused on politics, tech and business. |
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