Marketing artificial intelligence (AI)

Are AI agents a big deal? Or just bots in formal wear?

Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.

Marketing technology

iOS 18.2’s email ramifications: What we know so far

How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.

Marketing artificial intelligence (AI)

Chris Penn talks DeepSeek and its big impact on marketers

TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.

MarTech buyer's guides

The key to choosing the right marketing automation platform

Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice.

Connected TV and OTT

2025 is the year for B2B brands to embrace CTV

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.

Email marketing

Are these email subject lines deceptive, clever copywriting or bad data at work?

Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.

First-party data

The marketer's first-party data checklist

Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here.

Customer experience

Are your CX metrics hurting your customer experience?

Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.

Free online event

Have you seen the MarTech agenda?

Meet the speakers you’ll learn alongside — and the topics you’ll discuss — at MarTech, online March 25-26. Your agenda sneak peek is here!

See what’s in store

What else we're reading

• Everyone thinks they can do marketing. What do you do if everyone includes your boss? 
• 126+ words to stop using NOW
• STOP THE PRESSES! Or consider pausing your blog strategy.
• What exactly is the connection between brand and SEO? 
• HubSpot loses and Zapier wins?
• Will the latest anti-Twitter push stick this time?

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “We’re still in the relatively early days of CTV, and more ad-supported streaming options won’t completely mitigate an increase in engagement costs as advertiser adoption rises. That doesn’t mean you have to launch campaigns right now. However, it raises the stakes for getting ready to use CTV as soon as it’s viable for your business.” Sean Nowlin in 2025 is the year for B2B brands to embrace CTV.
• “Too many marketing strategies focus on influencing individuals rather than building relationships across entire organizations. Similarly, sales teams often lack the visibility they need to understand the full picture of account engagement and end up chasing the wrong individual simply because they ended up in a list from marketing.” Eric Dates in How the Salesforce Lead Object broke B2B marketing (and how to fix it).

From Search Engine Land

• Google reverses stance on Performance Max campaign controls
• Google testing new-look search results in EU
• Technical SEO: Don’t rush the process
• The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
• Google sending manual actions for site reputation abuse in Germany