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Mar 24, 2025

We’d hate to see our loyal MarTech community suffer from college basketball withdrawal this Monday morning, so we’re easing you back into things. Here’s what you need to know:

The complete Season 1 of our Conversations with MarTech series is now available. From voice agents, social media and AI agents, to search, MOps and GTM strategy, we covered it all. Check out all nine episodes.

The slam dunk was illegal in college basketball from 1967 to 1976. Really. You can look it up.

Brand-owned communities are the future of growth, says contributor Eric Dates, and relying on other platforms is a bad idea.

Despite a widely held belief among fans and the media, there is not a consistent, quantifiable decrease in shooting percentage among teams in the Final Four.

The MarTech Conference kicks off tomorrow(!). Scott Brinker and I are going to look at the results of the 2025 State of Your Stack Survey in the opening keynote. All the cool kids are going to be there. Join us online for free.

Mike Pastore
Editorial Director

The Content Innovation Summit 2025 - Presented by Canto. Register Now.

Customer experience

Why brand-owned communities are the future of growth

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Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.

Social media marketing

Marketing on Reddit: What you need to know

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What you need to know about marketing on Reddit. Updated with details about the new hide ads feature, which lets users block an advertiser's content for a year.

Customer experience

Why forced choices reveal more customer insights than ratings

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Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Analytics & conversion

How does your landing page stack up?

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If you’re driving traffic but not seeing results, it might be time to take a hard look at your conversion rates. Get industry-specific data to help understand what “good” performance really looks like.

Marketing technology

Mobile marketing with RCS: What you need to know

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RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS usage.

SAP Emarsys Festival - Personalization Masterclass. Register for free!

B2B marketing

The hard truth about what AI will do to GTM

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Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.

MarTech buyer's guide

The essential guide to identity resolution platforms

Guide-to-Identity-Resolutions-Platforms-Get-your-copy

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Marketing artificial intelligence (AI)

How are marketers using ChatGPT’s Operator function?

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ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.

Free online event

[This week] 45+ expert-led marketing sessions + Q&A

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Grab your free pass and join us tomorrow and Wednesday at MarTech to learn fresh AI, GTM, ABM, and influencer marketing strategies — and add your voice to the conversation.

What else we're reading

Good reads and conversations to help good marketers get better.

How to destroy a YouTuber’s career for $200
Topic for discussion: AI agents are not digital employees
What is a tool that saves you at least 10+ hours every week for marketing?
Marketers confess their sins
Marketers helping marketers deal with AI are the friendliest marketers of all.
SEO is about to die (again) — but this time it’s different.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.
NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.
The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. However, they do not own that reach. They rent it.” – Eric Dates in Why brand-owned communities are the future of growth
“Share of search shows itself to be a really good proxy for share of market.” – Liam Moroney in ‘Share of search’ is the marketing metric you need to be tracking

From Search Engine Land

Reach the MarTech community. Learn about advertising/sponsorship here.

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