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Are smart speakers making audio advertising more enticing?
As Amazon and Google roll out ad-supported versions of their music streaming products for their respective smart speakers, could the UK's 10+ million devices become all the rage for creative advertising to the family.
How does content strategy fit with account-based marketing (ABM)?
Greater collaboration between sales and marketing is key to success for B2B companies
A day in the life of… Creative Director at Brave
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Featured Reports
Social Media Advertising: Best Practice Guide
This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications.
 
Consumer Neuroscience and Digital Marketing
This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. This includes examining consumer neuroscience as a market research discipline, as well as exploring cognitive concepts that can be directly applied by digital marketers.
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Econsultancy
 
Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generating OData APIs with click of a button—all while reducing costs, speeding time to market, and making seamless design changes without impacting backend systems.
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Training
Marketing Copy & Behavioural Economics
London, June 13
Fast Track: Agile Digital Project Management
London, June 13 
Masterclass: Customer Experience (CX)
London, June 18
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Econsultancy
 
Google has introduced a growing number of automation features to its advertising platform in recent years, stating that their automated features provide impressive potential for both results and time efficiency. However, the chief concern for many advertisers (especially larger ones) is whether the lack of control and understanding of individual business needs will result in a lower ROI. In this article, we take a look at these automation tools so you can decide if they’re right for you.
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Shopper Agency working across FMCG brands £50K
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