Measuring your media relations placement can be daunting.
What metrics do you use? What do the execs want to see? |
| |
| Early Bird pricing ends April 3 |
| PR Daily’s Media Relations & Measurement Conference on Wednesday, May 11 at the Yale Club in New York City, will teach you how to showcase your results to management, along with the latest measurement tools and methods for everything from internal comms and media relations to social media. |
| Measurement sessions include: |
A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI
Join for the top measurement challenges facing media relations today and how to resolve them. What you won’t see are flashy KPIs that don’t optimize your work. A simple matrix to help you track and report your media relations placement Thinking beyond the “silver bullet mindset”: How to break up with “vanity metrics” and instead build a truly effective measurement program Sample dashboards your team can emulate to convince and compel leadership How to give execs what they want: Realistic reputation, trust and ROI metrics Bonus: The latest Barcelona Principle 3.0 updates and what they do (or don’t) mean to working communicators and PR pros (you’ll be surprised) | | KATIE DELAHAYE PAINE Founder and CEO | | JESSE LEWIN Senior Director of Communications |
|
|
| |
Become a Better Data Scientist: How to Decipher Those Pesky PESO, PR and Purpose KPIs
Join this session to learn how to extract truly actionable insights like a true data scientist—so you can translate hard numbers into easy recommendations your execs will love. Digital PR: How to track your PESO efforts online beyond Google Analytics Data: How to become more of a “data scientist”—quick tips to analyze data and extract insights that tell a clear story about your results Diversity: Why diversity is essential for PR to connect with internal and external audiences—and how to measure your own organization’s DE&I efforts Bonus: New tools, plug-ins and to add to your measurement toolbox | | BRANDI BOATNER Manager, Digital Advocacy Communications |
|
|
| Don’t worry, it’s not all about numbers! View the full agenda of the hottest issues facing the industry and the newest groundbreaking best practices to supercharge your results. And after a full day of conference programming, relax and mingle during Martinis with the Media and enjoy dinner with peers during Dine-Arounds. |
| We’re back live and better than ever and we can’t wait to see you on May 11 at the Yale Club in NYC! |
| |
| For registration questions, contact Shallon Blackburn at shallonb@ragan.com. |
SPONSORS & PARTNERS |
| |
| |
| For sponsorship opportunities, contact Hannah Lavelle at hannahl@ragan.com. |
