An important part of marketing is knowing your customers. You must build an all-round picture of who your customers and potential customers are, and their needs and expectations, to allow you to define the opportunities and requirements for your organisation's activities quickly and effectively.
If you don't know what data you should be focusing on and what questions you should be asking, then the third module of our brand new online course will provide you with a great overview of customer insight and where to start.
Module 3 - Customer Insight covers: - The key methods of data gathering from both market research and digital data analytics
- The importance of doing it backwards
- The value of, and danger of, social listening
- Understanding potential and existing customers
- Key questions to ask
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