The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”
| Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position. Dependent on Facebook and Instagram ads to drive site traffic which in turn drives revenue, DTCs are unable to participate in the boycott the same way that Unilever and Coca-Cola can, even as their values align with it. “The main thing smaller brands seem concerned about is will [there be] any kind of backlash against advertisers continuing to run on the platform,” said a buyer. Read more below. For Digiday+ members, the Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. In November, California residents will vote on the state's second privacy law, which is basically the CCPA 2.0. So WTF is the California Privacy Rights Act? Also for Digiday+ members, our newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home. News, and particularly subscription publishers, have had a characteristically fraught relationship with Facebook. Other things to know about Tomorrow: Learn how to build a TikTok content strategy, including what content takes off and what to know about the platform’s audience on this week’s Digiday+ Talk with Soyoung Kang, CMO of EOS. Digiday+ members can register for this exclusive discussion here. Advertisers’ survey: What’s holding back your ad performance? From improving viewability to mastering new channels like CTV, ad buyers face a host of challenges when it comes to optimizing performance. We want to know: Which buying tactics are working, what would you like to change, and what are your biggest overall roadblocks to performance success? Sponsored by Sharethrough. | | |
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howdy! howdy! howdy! | Sponsored by Zeotap | | How marketers are using universal IDs to track user data | | Marketers are turning to the promise of universal IDs — a shared, persistent identifier to trace users across supply chains, link customer identities and unify siloed assets without the clunkiness of cookies or the risks of operating system IDs. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The dream of the DTC exit is fading | | Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment. | | |
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