Did you do a great job telling your community about library services during the COVID crisis? Are you doing innovative work to market your library's services to build engagement and create a vibrant sense of the library in your community? If so, you may just be Library Journal's Marketer of the Year. Library Journal will honor one library staffer or a library team with its third annual Marketer of the Year award in its October 2020 issue. The award, sponsored by Library Ideas, comes with a $2,000 cash prize, and recognizes the importance of innovative approaches to marketing of library services, the role of marketing in building library engagement, and the value of quality marketing collateral to help build a vibrant sense of the library and define its relevance in the community. Library Journal's Marketer of the Year award will celebrate an individual (or team) working for a library who has initiated or reinvigorated a marketing strategy in the past two years. Criteria include: A measurable impact on some aspect of the library's use A new understanding of the community served via market research An improved the prominence of the library in the community A successful funding initiative that enabled the library to reach new audiences or secure deeper sustainability Deadline for entries: August 6, 2020 |