| | When it comes to customer experience, there is no room for complacency, even among companies that consider themselves advanced in this respect.
Here are 3 CX trends to consider alongside usefultraining to help youdeliver a great customer experience. |
| | Personalisation: Mary Meeker’s 2018 trends presentation highlighted a 900% increase in ‘near me’ Google searches between 2015-2017, and an increase in engagement with Spotify Daily from 37% to 44% between 2014-2017.
It’s clear we are getting used to products and communications that are tailored just for us. But what does useful personalisation mean in the context of your own business and what technology can enable it? |
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| | Simplicity of UX: It’s 2019 – most of us know what it’s like to use a digital product that just works. Websites and apps are genuinely delighting users, from your banking app to Uber, Easyjet’s Inspire Me to Nike’s SNKRS app. Is your company truly customer centric or are your users jumping through hoops? |
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| | ‘Omnichannel’ experiences: We’ve been talking about multichannel marketing for years, but the importance of a slick hand-off between digital channels and, more broadly, online and offline services is rising. Whether it's the concept of ‘New Retail’ emerging in China or the increasingly commercial nature of Instagram, consumers expect a seamless journey to purchase. |
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| | Last minute training places |
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| If you have any questions or you're interested in training your entire team, simply get in touch by emailing
training@econsultancy.com or call us on
+44 (0)20 7970 4167. |
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Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 | | Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
+65 6909 9510 |
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