Shorts What we’re reading. AR and VR, autonomous vehicles, cryptocurrencies, even the metaverse. “To be successful, each of these new technologies will likely need to find the edge between innovation and familiarity,” says Roku’s Vice President of Ad Marketing, Dan Robbins, in Forbes. Each of these technologies are also likely marketing channels or intersections with customer experience. Marketers, then, should be thinking about how this emerging technology can be made innovative and familiar — to consumers, certainly. But also to business partners at brands, publishers, agencies and elsewhere in the marketing universe. But marketing leaders already know about new tech challenges from implementing new technology internally within their own organization! Quote of the day. “While there are lingering concerns over inbound supply chain bottlenecks, retailers have scaled their last mile delivery capabilities to ensure orders are efficiently fulfilled in time for holiday festivities this season.” Rob Garf, Vice President and General Manager of Retail, Salesforce | 