15 low-cost alternatives to GA4
| Google Analytics 4 (GA4) | | | GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it's time to have your say. | | |
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| Marketing analytics | | | GA4 isn't the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider. | | |
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| Marketing artificial intelligence (AI) | | | Or is it artificial intelligence minus human intelligence = failure? | | |
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| Advertising | | | This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. | | |
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| Marketing artificial intelligence (AI) | | | Making sure generative AI doesn't go "evil" on you requires putting a human in the loop. But there are going to be a lot of loops. | | |
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| Google Analytics 4 (GA4) | | | GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data. | | |
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| Performance marketing | | | Make sure your marketing activities are delivering maximum return on investment. | | |
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| Marketing management | | | Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. | | |
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| Online training | | | Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15! Choose your Master Class | | |
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