New research on why marketers struggle with efficiency
| Hi John,
Want to hear something scary? 39% of marketers believe their current B2B advertising is only somewhat or (shudder) not at all effective in reaching the right audience, according to new research.
EMARKETER partnered with Demandbase to survey 231 B2B marketers and agencies on what they see as the top trends, opportunities and hurdles in B2B marketing. We’d love to share the results with you in our new report, “From Ad Waste to ROI: How B2B Marketers Can Do More With More.”
Download it now to discover: Why over half of B2B marketers say reaching the right buying group is their top ROI challenge The hidden gaps in customer journey mapping that lead to wasted ad spend What the extended sales cycle means for relationship nurturing strategies. GET YOUR COPY
Sincerely,
Arielle Feger
Senior Analyst, Media
EMARKETER
Created in partnership with Demandbase. |
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