When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers.
| When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers. Additional coverage: The IAB Tech Lab's seller-defined audiences specification is effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data. This video breaks down the logistics -- and challenges -- of seller-defined audiences. At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. One VC vet talks about hunting for tech startups with Martin Sorrell's backing. More in this Digiday+ Media Buying Briefing. Atlanta-based burger restaurant Krystal is looking to entertainment stars and pro athletes to maintain brand relevance and attract younger customers. When Queen Elizabeth II died last week, it was no surprise that there was a flurry of commemorative posts for the monarch. But just because marketers can cobble these tributes together so quickly doesn't necessarily mean they should. Members of Gannett's union held a protest against management's handling of the company, in light of recent layoffs. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to hear from leaders at Digitas, Havas, Publicis Imagine and many more. TikTok offers brands access to Gen Z and millennial audiences that are particularly receptive to targeted advertising. Sponsored by Trusted Media Brands. New identity resolution technologies are hitting the market each day. Take this survey and tell us which solutions have been most effective for your team. Sponsored by ID5. | | |
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