Domain spoofing remains an unsolved issue in programmatic advertising, For retailers, Amazon is a true frenemy, How digital upstart Charlotte Agenda makes local news profitable, My Email Subject
| "Companies that have a vested interest in controlling the consumer experience should not be setting industry policy." Google's and Apple's plans to clamp down on ads are worrying publishers. Domain spoofing is not a new problem in programmatic advertising. But with marketers increasingly focused on fraud and brand safety, the issue has received a lot of attention lately. Amazon has grand advertising ambitions. But concerns remain as buyers and brands both start to see the company as a potentially dominant player. Local publisher Charlotte Agenda has become profitable since it launched two years ago by focusing on lifestyle coverage, diversifying its revenue sources and building deep relationships with local advertisers. Last month, the Interactive Advertising Bureau introduced ads.txt, an initiative to help ad buyers avoid illegitimate sellers. We explain the tool and why it matters. Got the best employees in media or marketing? Then enter the Digiday WorkLife Awards by Friday's regular deadline -- and save on entry fees. Ad networks range from great to shady and the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide. Sponsored by Tune. |
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| Lucia Moses "Companies that have a vested interest in controlling the consumer experience should not be setting industry policy.” |
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| Yuyu Chen The current technology that allows supply-side platforms or demand-side platforms to detect fraudulent domains in real time is very limited. |
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| Sponsored Content LiveIntent In this video we’ll unpack the findings a new Forrester Report detailing the real barriers that marketers feel are standing between them and real people based marketing. Find out what 42 percent of marketers are calling the biggest hurdle to being fully people-based. Sponsored content by LiveIntent. |
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| Shareen Pathak Amazon has big advertising ambitions. As buyers and brands both start to see the company as a potentially dominant player, concerns remain for retailers. |
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| Max Willens The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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