“Google is being responsible for asking for feedback for the sandbox. We don’t know how long a solution can last for before it turns into whack-a-mole.”
| The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking the industry for feedback. This is a markedly different approach to Apple's muscular stance of ultimate user privacy by default. Read more below. In the last four months, Google has been exploring what restricted third-party cookie use in Chrome would look like by releasing industry research on how it would impact publisher revenue, laying out proposals for building a more private web, and using machine learning to manage ad frequency. In the latest edition of our Confessions series, in which we offer anonymity in exchange for candor, we speak to a creative director at a holding company agency about what has her worried about how things will change -- and what it's like to be pregnant in an industry that has its share of issues when it comes to handling maternity leave and other policies. The streaming wars are pushing companies like Walmart, with core businesses outside of entertainment, to reconsider how committed they actually are to this business. On paper, Vudu has a compelling pitch to advertisers. In practice, the Walmart-owned streaming video service's pitch has faced complications. Other things to know about We're offering a select group of brand execs the chance to join us at the upcoming Digiday Brand Summit with a complimentary VIP pass. Request one here. According to new research, marketers believe that brand suitability (a term that accounts for factors like location and demographics) will be just as important as brand safety by 2020. Read the report to learn why. Sponsored by Integral Ad Science. | | |
|
howdy! howdy! | Sponsored by PubMatic | | UK Webinar: How marketers are optimizing their digital ad buys | | More digital advertisers are demanding transparency and reducing supply sources in a process called supply path optimization. Join the webinar for the latest insights and research into how buyers are approaching SPO in the UK. | | |
howdy! howdy! howdy! |
