As branded content pivots to video, publishers face new challenges

With branded content undergoing its own pivot to video, publishers are having to compete with production houses and entertainment studios for those dollars.

Now that ads.txt is taking off, ads.txt fraud has emerged. And publishers are falling for it.

With 500,000 paying members, the Guardian now makes more money from paid memberships than advertising revenue. Here's a look inside the publisher's consumer-revenue operation.

"The era of aggregating a bunch of views in a news feed is over." At the Digiday Video Anywhere Summit last week, media companies talked about what does and doesn't work on social and streaming video platforms and more.

In a Digiday survey of European publishers, 94 percent said they plan on increasing their video output in the year ahead. Subscribe to Digiday+ to learn more about European publishers' video output.

The Digiday Programmatic Media Summit is just one week away. Don't miss media's big programmatic players such as Business Insider, Financial Times, Conde Nast and more as they share how they are taking back their tech stacks. Find out how to join us in New Orleans from Nov. 13 - 15.

Malvertising is taking a serious toll on the ad industry. Get the guide to learn which shifts in the digital ecosystem are creating the biggest vulnerabilities, which formats are most likely to be compromised and how ad tech is helping advertisers fight back. Sponsored by GeoEdge.