Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA).
As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know Today is D-Day for marketers to voice their take on Google's alternative to third-party cookies for the U.K.'s Competitions and Markets Authority (CMA). Additional coverage: MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients' programmatic budgets. Though only 5% of marketing budgets are typically allocated toward reaching multicultural audiences, Parker Morse says that's no longer viewed as a cap, but a starting spot. As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands? For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023 — or so it claims. Companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits. Other things to know about The Future Leader Awards have previously recognized the next generation of leaders from Six Degrees, Duolingo and more. Enter by March 15 to save. Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. Sponsored by Genius Sports. As consumers, including Gen Z, cut out mobile carriers at increasing rates, advertisers are experimenting with various options to reach these users. Sponsored by TextNow. | | |
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