The coronavirus outbreak has kept shoppers away from stores in China and pushed them to make more orders online.
February 24, 2020
Digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by the coronavirus. Read more below.
Effective content marketing is key to customer engagement. Join this webinar on Feb. 27 at 12:00 p.m. EST to learn how Salesforce is rethinking its content strategy.
Similar to Chrome’s January announcement about its intention to kill off third-party cookies “within two years,” publishers and the wider online ad community are left in a precarious state of “wait-and-see.”
CRO Josh Stinchcomb’s vision for publishers in continuing to grow branded content revenue is by using focusing less on creating custom content, but by becoming a distributor for brands.
The privacy revolution is well underway, and major companies are using new data strategies to grapple with the challenge. In a new webinar featuring BuzzFeed’s director of data partnerships, learn how publishers are contending with regulations and the cookie’s demise.
A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks.
